eBooks and Design

The author Seth Godin has recently written a short post about raising the pdf document bar. I feel the same way with regard to traditional Word document simply exported as PDF format. I've been reading Web Ink Now for a few months and David Meerman Scott ebooks have certainly impressed me.

His design has striken a good balance between bling and good'ol Word doc rendered as pdf. I recommend having a look at his free eBooks. That said, he (or his designer!) uses Adobe Illustrator, not necessarily the easiest tool available to all of us. I would be interested to know what people are using to design and create visually interesting eBooks.