According to a recent McKinsey survey, businesses are finding blogs among the most helpful Web 2.0 technologies. Mckinsey went further in their Web 2.0 analysis by looking at measurable gains (graphic below).
HubSpot, an Internet marketing company with evidently not the same pedigree as McKinsey, has also released some proprietary data on the effectiveness of blogging for small and medium businesses. HubSpot's data point suggests that blogging (vs. not blogging) offers 3 clear advantages for SMBs:
- More visitors (+55%)
- More inbound links (+97%)
- More indexed pages (+434%)
Ultimately, the stats presented by both companies point in the same direction: It's about marketing effectiveness and conversion and no one can ignore the undeniable power of blog.